Pay Per Click (PPC) advertising is a method in which each time a user clicks on your ad and is directed to your website, advertisers will pay a fee. It is a way to essentially pay for people to visit your website. Search engine advertising is one of the most popular methods of pay per click advertising. PPC is beneficial as it produces instant results and ensures exposure and brand recognition. PPC contributes to business goals by achieving large numbers of site visits, and brand recognition. With analytics and tracking devices on PPC ads there is no question in performance. Stats are readily available, and analytics are able to demonstrate long term benefits.
As opposed to SEO, PPC ads work nearly instantly rather than taking months to become effective. By targeting those who are outside of those who are already aware of your brand, you’re able to increase your target audience and ultimately traffic to your website.
PPC advertising can be successful on its own but works the best alongside other marketing channels. Some examples include: PPC and SEO. These channels work well together as they often target the same audience. The results and performance of clicks, traffic, and conversions are brought by both of these channels. PPC and social media work well together by having PPC ads on social media, where you’ll be able to reach a much larger audience and create awareness even if customers don’t click on the ad.
PPC advertising is the gift that keeps on giving. Once your company has started PPC advertising with BoostDDS, you will constantly be receiving updates on your audience and what is appealing to them when it comes to advertising and promotions. Beyond that, built in keywords can aid to beat competing companies, especially with cross referencing. We work hand in hand with each client to guarantee a catered program specifically to your business; allowing us to certify that your brand. is given the correct solution to increase business.
4 KEY ELEMENTS
Pay Per Click is an Ad service that people can use on various social platforms. Here, you would make a budget and control costs with pay per click (PPC) or cost per impression (CPM) pricing options for keyword targeting.
In order to reach patients, you need to examine what they search on search engines when looking into Dental Services. By programming keywords within your website and ads, you optimize your website to get more traffic. If you have a sales funnel in place on your website, the impressions from PPC turn into conversions for your practice.
Display advertising is a form of lead generation where you attract the audience of a secondary website, social media platforms or other digital mediums to take a specific action acting as a benefit to your brand and website. These are often made up of text-based, image or video advertisements that promote a user to click-through to a landing page and take action.
As your clinic spends money on Ad Campaigns, it is able to generate a demographics preference from the targeted audience. Using a Facebook pixel and Google analytics, the audiences preferences are tracked and these preferences are used to create lookalike audiences for better positioning and retargeting.
Pay Per Click Ad Spend shows clinics how much they are spending on acquisition cost per lead. Since a lot of consumers go for convenience in terms of trusting the first result they see, it is extremely important to run Pay Per Click Ads to get conversion and track a clinic’s return on investment with the various marketing campaigns.
Tell Us More About Your Marketing Needs!
BoostDDS aims to provide dental clinics with access to digital marketing companies that can service their needs. We are backed up by a team of experts within Dent247 who are ready to increase your brand presence online and help you unlock channels to get new patients. To learn more about our marketing partners and how we hope to grow BoostDDS all throughout North America, get in touch with a Sales Representative today!
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